Noah Kahan's Manager Drew Simmons on the Slow-Burn Strategy Behind His Stadium Success
This article profiles Drew Simmons, manager of singer-songwriter Noah Kahan, detailing the slow-burn strategy that propelled Kahan from a Vermont indie artist to a stadium headliner with a Billboard 200 Number One album. Simmons, who started his career interning for Ani DiFranco's indie label, discusses the patient, grassroots approach behind Kahan's breakout album Stick Season and how they built an audience organically without relying on major-label machinery.
Key quotes
It's hard to think of Noah Kahan as an independent artist. After all, the 29-year-old Vermont-bred singer-songwriter recently notched three weeks at Number One on the Billboard 200 with his new album, The Great Divide, and is currently on a sold-out stadium tour.
Simmons, a native of Buffalo, New York, got his start interning for Ani DiFranco, whose Righteous Babe Records was based in town.
The singer built her career outside of the major-label system, becoming a model for how an artist could achieve success on their own terms.
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