「北海道バターコーンピラフ」、ホクレンのコメ・生乳の部署連携でヒット
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日本経済新聞社
17d ago· 2 min readNews
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ホクレン農業協同組合連合会(ホクレン、札幌市)のミールキット「北海道バターコーンピラフ」が好調だ。2025年12月の販売開始以来、すでに約11万袋を売り上げ過去のミールキット商品の販売ペースを上回る勢いだ。ホクレン内の異なる部署が連携してヒットにつなげた。袋のなかに無洗米、具、ソースの小分けパックが入っている。無洗米には北海道産の米を、コーンやバターも道産を使用。3つに水を加えて通常の米と同じ
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