All Topics
All Topics
Technology
Technology
AI
AI
Business
Business
Entertainment
Entertainment
News
News
Programming
Programming
Science
Science
Design
Design
Environment
Environment
Finance
Finance
Crypto
Crypto
Politics
Politics
Sports
Sports
Education
Education
Gaming
Gaming
Art
Art
Music
Music
Health
Health
Security
Security
Books
Books
Food
Food
Travel
Travel
Personal
Personal
Bluesky
Twitter

Nike's New Sponsorship Wins Hint at a Slow‑Burn Comeback in Brand Power and Profits

Nike's new college and league deals aim to rebuild its cool factor and long‑term growth.

Read the full article

You might also wanna read

Nike stumbles in its bid to get back on track: ‘We are a brand built on victory, but victory must be earned’

Elliott Hill came out of retirement to revive the company. Twenty months later, investors are realizing the turnaround will take years amid

EL PAÍS·17d ago

Winners and Losers From USC's 10-Year Nike Contract Extension

Breaking down the winners and losers from the USC Trojans and Nike's ten-year partnership extension.

si.com·2d ago

Nike sinks to lowest level since 2014 after warning of “challenged” sales environment in Q4 report

The athletic apparel company reported its first quarter earnings on Tuesday.

Sherwood News·16d ago

Nike Out of World Cup as Adidas-Outfitted Teams Head to Final

Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest s

businessoffashion.com·15h ago

Nike at a Crossroads: Q1 2026 Results Reveal Rebound, Headwinds, and a Strategic Reset

Nike’s first-quarter fiscal 2026 results (ended August 31, 2025) painted a picture of cautious optimism for one of the world’s most...

RetailWire - Retail News & Insights from Retail Industry Experts·10mo ago

Nike's turnaround stalls as China sales decline and rivals gain ground

The company is facing protracted trouble. The least it can do is get out of its own way.

fortune.com·12d ago

Nike's turnaround stalls as China sales decline and rivals gain ground

The company is facing protracted trouble. The least it can do is get out of its own way.

FORTUNE·12d ago

Comments

Sign in to join the conversation.

No comments yet. Be the first.