Nike Unveils Project Amplify: World's First Powered Footwear System for Running and Walking

Nike is unveiling Project Amplify: the world's first powered footwear system for running and walking, designed to help everyday athletes go a little bit faster and farther — all with less effort.

Engineered to augment natural lower leg and ankle movement, the Project Amplify system breaks the perception of possibility by providing an unparalleled boost to anyone who wants to move, creating a new future for running, jogging and walking.

Built on motion algorithms informed by the Nike Sport Research Lab, the first-generation footwear system is comprised of a lightweight, powerful motor; drive belt system.