Nike Unveils First Neuroscience-Based Footwear with Brain-Stimulating Design
By
Tom Ravenscroft
6mo ago· 5 min readenNews
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Summary
Nike has unveiled its first neuroscience-based footwear called Mind trainers, designed to improve athletes' concentration and focus. The shoes feature distinctive soles with 22 bright-orange foam nodes that move during walking or running to send stimulation to the brain. The footwear was described as being 'designed from the brain down' and represents Nike's entry into neuroscience-based athletic gear.
Key quotes
· 3 pulledDescribed by Nike as the company's 'first neuroscience-based footwear'
designed from the brain down' to improve athletes' concentration and focus
the shoes have distinctive soles with 22 bright-orange foam nodes, which move when the wearer walks or runs to send stimulation to the brain
This week on Dezeen, we showcased Nike's Mind trainers, which were "designed from the brain down" to improve athletes' concentration and focus.
