NHL Announces $800 Marketing Campaign to Attract New Fans
By
The Onion Staff
You can taste the rush. The dough hadn't risen.
Summary
The NHL announced an $800 marketing campaign aimed at attracting new fans and competing with major sports leagues like the NFL and NBA. The campaign includes a banner ad on Yahoo.com and focuses on highlighting exciting elements of hockey. The initiative is described as an unprecedented effort to grow the league's popularity.
Key quotes
· 3 pulledMove over, NFL and NBA, because we are pulling out all the stops to make the NHL the biggest thing in sports
starting with a bold new banner ad we'll be running on Yahoo.com
In an unprecedented effort to 'pour gas on the fire' and grow the popularity of the league
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