Netflix, Disney, and YouTube among companies eyeing FIFA World Cup U.S. rights in potential $2 billion bidding war
By
Alex Sherman
Summary
Netflix, Disney, YouTube, Amazon, and Apple are all reportedly interested in bidding for U.S. broadcast rights to the 2030 and 2034 FIFA World Cup tournaments, challenging incumbent Fox. FIFA is expected to sell English- and Spanish-language rights together for both tournaments, potentially driving the package value to $2 billion. The interest from major streaming and media companies signals a shift in sports broadcasting toward digital platforms.
Source
bskyNetflix, Disney, and YouTube among companies eyeing FIFA World Cup U.S. rights in potential $2 billion bidding warcnbc.comKey quotes
· 3 pulledNetflix, Disney and Alphabet's YouTube are all interested in challenging Fox for the U.S. broadcast rights to the 2030 and 2034 World Cup, according to people familiar with the matter.
Amazon, which currently owns UEFA Champions League rights in the U.K., and Apple, which owns global MLS rights, could also enter the mix, further fueling a potential bidding war for the rights.
FIFA has alerted media companies that English- and Spanish-language U.S. rights are likely to be sold together for 2030 and 2034, likely driving up the price.
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