Native Advertising Is Not a Dirty Word - Even on the New York Times
As the publisher of the largest local business newswire, I know there is a great and growing demand from organizations, businesses and community leaders seeking to push their messages out to a…
Read the full articleYou might also wanna read
Broadcast & Cable Are Ready to Reintroduce Themselves to Advertisers
Traditional TV's audience story is far more stable than the narrative suggests. What changed isn't the value of the content or the audience.
The future of advertising may not be advertising at all
A few years ago, if someone told a CMO that the future of marketing would involve producing documentaries, building communities, funding fel
The Growing Role of Social Media in Community News and Local Campaigns
When a water main breaks, a school board agenda changes, or a candidate visits a neighborhood association, many residents hear first on a ph
When bold marketing backfires: The pitfalls of going viral
In a crowded market, standing out is essential, but a creative idea can quickly become a PR nightmare. The Morning Advertiser looks at some
Zomato's marketing chief: 'Nobody opens Instagram to hear from a brand'
Traditional advertising matters only when it generates conversations online, according to Zomato Marketing Head Sahibjeet Singh Sawhney."Tra
Why CMOs Are Losing Influence: It's a Missing Operating System, Not Short-Term Thinking
Gini Dietrich describes why CMOs are losing C-suite influence—and why the missing operating system, not short-term thinking, is the real cau
spinsucks.com·9d ago
Comments
Sign in to join the conversation.
No comments yet. Be the first.