Nanoleaf pivots from smart lighting to wellness, robotics, and AI
By
Jennifer Pattison Tuohy
Toasted golden, schmeared with insight. Top of the rack.
Summary
Nanoleaf is pivoting from smart lighting to focus on wellness, robotics, and AI, according to CEO Gimmy Chu. The company has been quiet for two years while competitors like Govee and Philips Hue launched new products, because Nanoleaf has been undergoing a "brand evolution." Chu argues the smart home market has become commoditized and boring, leading the company to explore new areas including red light therapy and robotics as part of its future strategy.
Key quotes
· 3 pulledThe smart home is getting kind of boring.
Our brand evolution is focused on wellness, robotics, and AI.
We don't want to be called a smart lighting company anymore.
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