MVRDV designs Tiffany & Co Beijing flagship with curving glass facade
By
Lizzie Crook
Toasted golden, schmeared with insight. Top of the rack.
Summary
Dutch architecture studio MVRDV has designed a flagship Tiffany & Co store in Beijing featuring a distinctive 20-meter-high curving glass facade. The translucent, frosted glass fins in an icy blue hue create a veil-like effect that appears to constantly change as viewers move around it. Located in the Taikoo-Li Sanlitun neighborhood, the architectural design incorporates Tiffany's signature blue color while creating a dynamic visual experience through the glass veil's changing appearance.
Key quotes
· 2 pulledA curving glass veil that appears to be 'constantly changing as you move' cloaks the exterior of the flagship Tiffany & Co store in Beijing, designed by Dutch studio MVRDV.
Located in the Taikoo-Li Sanlitun neighbourhood, the store's 20-metre-high curving facade is crafted from translucent, frosted glass fins in an icy blue hue associated with Tiffany & Co.
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