Music videos trigger nostalgia more than any other format, Vevo report finds

Study: Gen Z Shows Strongest Nostalgia-Driven Consumer Behavior Across Three Generations

Gen Z consumers have the biggest appetite for nostalgic content, according to a study of consumers commissioned by Vevo.

Vevo Study Confirms Music Videos as Top Nostalgia Driver, Fueling Catalog Streaming and Ad Buys

Music videos have officially surpassed film, television, and gaming as the primary catalyst for nostalgic feelings, a finding that directly

Gen Z’s ‘Borrowed Nostalgia’ Is Reshaping Brand Marketing

Nostalgic cycles are accelerating.

Gen Z and Borrowed Nostalgia: Why Consumers Miss Eras They Never Lived

Nostalgia is becoming a way to build identity, not just remember the past. Nostalgia has traditionally been associated with personal memorie

Gen Z’s surprising nostalgia for the old high street

AI-Generated Nostalgia Videos: Critiquing the Trend of Algorithmic Reminiscence

The only thing AI video generators like Sora seem to be good for is creating ugly, unfunny jokes rooted in a dead monoculture.