2026 World Cup to drive sales of 140,000 TVs and generate S/126 million in Peru
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Redacción EC
6d ago· 1 min readesNews
Summary
The 2026 World Cup is boosting the Peruvian consumer electronics market, with an estimated 140,000 televisions sold and S/126 million in revenue generated, according to Jorge Hiraoka, president of the CCL's Home Appliances Merchants Guild. This demand surge is occurring despite Peru's national team not qualifying for the tournament.
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Key quotes
· 2 pulledLa fiebre del Mundial 2026 viene generando un impulso positivo en el mercado peruano de electrodomésticos y tecnología.
La campaña mundialista está dinamizando la demanda de televisores y otros productos electrónicos, a pesar de que la selección nacional no logró clasificar al torneo.
La fiebre del Mundial 2026 viene generando un impulso positivo en el mercado peruano de electrodomésticos y tecnología. Según el presidente del Gremio de Comerciantes de Artefactos Electrodomésticos de la Cámara de Comercio de Lima (CCL), Jorge Hiraoka, l
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