Art House Theaters See 9% Business Growth and Younger Audiences, Survey Finds
By
Pat Saperstein
Summary
Independent art house theaters are experiencing a resurgence, with a 9% increase in business in 2025 according to the Art House Convergence's first National Audience Survey. A promising trend shows 25% of surveyed attendees began visiting their preferred art house theaters within the last three years, with new moviegoers averaging age 40 — 11 years younger than the existing audience base. The findings were presented at the IND/EX conference for independent film distribution.
Source
VarietyArt House Theaters See 9% Business Growth and Younger Audiences, Survey Findsvariety.comKey quotes
· 3 pulledIndependent theaters continue to be a vital asset to their communities, with a 9% increase in business in 2025, an encouraging sign for the sector.
25% of those surveyed said they first began going to their preferred art house theaters within the last three years.
These new art house moviegoers had an average age of 40, 11 years younger than the
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