Why Crypto Projects Should Start KOL Marketing During Bear Markets
By
Lever.io
Summary
This article argues that crypto projects should start KOL (Key Opinion Leader) marketing during bear markets rather than pausing it. The author contends that most projects stop marketing when the market drops, which is a strategic mistake. By marketing during the downturn, projects can secure better rates, build relationships, and gain an edge before competitors flood back in when the market recovers. The window of opportunity is limited and closes once the market turns bullish again.
Source
Twitter / XWhy Crypto Projects Should Start KOL Marketing During Bear Marketsnews.lever.ioKey quotes
· 3 pulledThe window is open now, and it won't stay open long.
The moment the market turns, every project remembers it needs to market, and the edge disappears.
Most crypto projects pause their marketing the moment the market drops. That reflex is a mistake, and it hands the best crypto KOL marketing to competitors.
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