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MLB's 'Level The Playing Field' Campaign Pushes Salary Cap Agenda to Fans

Lauren Theisen

1d ago· 4 min readenOpinion

sports business

Summary

MLB is running advertisements during its MLB.TV broadcasts as part of a "Level The Playing Field" campaign aimed at swaying public opinion in favor of a salary cap for players. The article criticizes this move, arguing that owners are using propaganda to push for a cap that would limit player earnings, especially ahead of what is expected to be a contentious collective bargaining agreement negotiation. The piece highlights the irony of MLB promoting a salary cap while also locking games behind NBC's struggling streaming service.

Source

DefectorMLB's 'Level The Playing Field' Campaign Pushes Salary Cap Agenda to Fansdefector.com

Key quotes

· 3 pulled

The commercials on MLB.TV are part of the league's 'Level The Playing Field' campaign, which seeks to turn public opinion against teams with high payrolls ahead of what looks to be an especially contentious round of collective bargaining.

You weren't watching MLB.TV on Sunday, because NBC bought out all of the day's games and locked most of them behind their billions-losing streaming service.

If you were tuned in for out-of-market baseball in the days prior, like I was, you may have been delivered an advertisement from MLB itself that served as a stark reminder of just how badly the league's owners want to cap their players' salaries.

Snippet from the RSS feed

You weren’t watching MLB.TV on Sunday, because NBC bought out all of the day’s games and locked most of them behind their billions-losing streaming service. But if you were tuned in for out-of-market baseball in the days prior, like I was, you may have be

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