'Minions & Monsters' Opens to Franchise-Low $61M Over 5 Days in U.S. — Box Office Analysis
By
Anthony D'Alessandro
Summary
The article analyzes the box office performance of Illumination/Universal's 'Minions & Monsters', which posted the franchise's lowest opening with $36.4M 3-day and $61.4M 5-day in North America. Despite the underwhelming numbers, the author argues it's not a bomb, noting that international markets are performing better. The piece examines factors behind the soft domestic opening, including franchise fatigue, changing audience habits, and competition, while contextualizing the results within the broader animation and box office landscape.
Source
Deadline'Minions & Monsters' Opens to Franchise-Low $61M Over 5 Days in U.S. — Box Office Analysisdeadline.comKey quotes
· 3 pulledIt's not a bomb. However, it's clear the Gentleminions are not out in bulk this weekend, at least in North America.
Attendance for Illumination's latest per EntTelligence was a low 4
The general media might be quick to declare the death of Illumination/Universal's Minions this weekend after the franchise's lowest result
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