Mietraum² December 2025 issue features Altona typeface inspired by interwar social housing modernism
A brief article about the typography choice for the December 2025 issue of Mietraum², a magazine for tenants' rights organization members in Hamburg. Graphic designer Jana Madle-Elmerhaus selected the typeface Altona for its connection to interwar modernism and the social housing projects developed in Altona during that era, symbolizing the social democratic city council's commitment to poorer residents.
Key quotes
Hamburg and Lübeck based graphic designer Jana Madle-Elmerhaus, the designer of Mietraum², picked the typeface Altona because it relates to the spirit of interwar modernism.
This was an era in which large social housing projects were developed in the city of Altona, something that is sorely missed today.
Altona thus symbolizes the commitment of the social democratic city council of the time to the poorer segments of i
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