Micron discontinues Crucial brand to focus on supplying memory for AI companies
By
kjhughes
A bagel you'd recommend to a friend without hedging.
Summary
Micron is shutting down its Crucial brand, which has been known for budget-friendly SSDs and RAM kits for PC builders and hobbyists. The company is shifting focus to supply memory for AI companies, citing the need to improve support for strategic customers in faster-growing segments. This move comes as AI companies are driving up RAM prices and demand, with companies like OpenAI making deals with other memory manufacturers.
Key quotes
· 3 pulledMicron is retiring the Crucial brand, marking the end of its line of budget-friendly solid-state drives (SSDs) and RAM kits
winding down its consumer-focused business will 'improve supply and support for our larger, strategic customers in faster-growing segments' — a.k.a. AI companies
The brand's shutdown is a huge blow for PC builders and hobbyists, who are already dealing with skyrocketing RAM prices linked to a surge in demand from AI companies
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