Meta adds AI assistant and desktop version to its Edits video-editing app
By
Aisha Malik
Summary
Meta previewed upcoming additions to its video-editing app Edits at an invite-only creator event in L.A., including a new AI assistant and a desktop version of the previously mobile-only app. The company also announced new tools launching today, such as a "Beta" tab for experiments and expanded audience insights. Edits first arrived last year as a direct competitor to ByteDance's CapCut. With these additions, Meta aims to retain and attract new creators, keeping them engaged on Instagram as it competes with TikTok and YouTube for creator attention.
Source
bskyMeta adds AI assistant and desktop version to its Edits video-editing apptechcrunch.comKey quotes
· 4 pulledMeta on Wednesday previewed upcoming additions to its video-editing app Edits at an invite-only creator event in L.A.
Edits first arrived last year as a direct competitor to ByteDance's CapCut.
With the addition of the new and upcoming tools, Meta is looking to both retain and attract new users.
By integrating an AI assistant directly into Edits, Meta is aiming to keep creators engaged on Instagram as it continues to compete with TikTok and YouTube for creators' attention.
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