Meta Launches $299 Own-Brand Smart Glasses, Undercuts Previous Models and Aims to Beat Apple to Market
By
David Phelan
Summary
Meta has launched two new smart glasses models — the Meta Adventurer and Meta Fury — priced at $299/£269, undercutting previous Ray-Ban Meta models by up to $80. These are the first smart glasses released solely under the Meta brand, without Ray-Ban or Oakley co-branding. The timing appears strategic, aiming to beat Apple to market ahead of its anticipated smart glasses release next year. Meta also announced a collaboration with Kylie Jenner.
Source
bskyMeta Launches $299 Own-Brand Smart Glasses, Undercuts Previous Models and Aims to Beat Apple to Marketforbes.comKey quotes
· 3 pulledMeta is seeking to consolidate its place leading the world of smart glasses with a new brace of frames — the first solely under the Meta brand, rather than with Ray-Ban or Oakley in the name.
The timing seems designed to beat Apple to market — its smart glasses are predicted to land next year.
One key difference is the price, which undercuts the previous generation of smart glasses by as much as $80.
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