Meta launches cheaper smart glasses without Ray-Ban branding, starting at $299
By
Ben Schoon
Summary
Meta has launched a new lineup of smart glasses called "Meta Glasses," dropping the Ray-Ban branding and designs to offer more affordable options. The lineup includes three styles: Adventurer ($299), Fury ($299), and Starfire ($399, designed in collaboration with Kylie Jenner). These are cheaper than Meta's second-gen Ray-Ban glasses, marking a strategic shift toward broader accessibility in the smart glasses market.
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Key quotes
· 3 pulledAs the smart glasses era gets its proper start, Meta is expanding on its offering with a new lineup of 'Meta Glasses' that ditch Ray-Ban branding and designs in pursuit of a more affordable price tag.
Available now, the new lineup of 'Meta Glasses' includes three styles – 'Adventurer,' 'Fury,' and 'Starfire.'
Where 'Adventure' and 'Fury' both start at $299, 'Starfire' is $399.
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