Meta launches $299 smart glasses without Ray-Ban branding, undercutting prior models
By
Kif Leswing
Summary
Meta announced a new $299 pair of smart glasses, priced at least $80 less than the entry-level second-generation Meta Ray-Ban glasses. The glasses come with new designs and are built in partnership with EssilorLuxottica but lack Ray-Ban or Oakley branding. The announcement reflects CEO Mark Zuckerberg's continued push into wearable technology, with Meta executives viewing these lightweight smart glasses as a stepping stone toward more advanced devices with screens built into the lenses.
Source
bskyMeta launches $299 smart glasses without Ray-Ban branding, undercutting prior modelscnbc.comKey quotes
· 3 pulledMeta on Tuesday announced a new set of $299 smart glasses, at least $80 less than the price tag for the company's entry-level second-generation Meta Ray-Ban glasses
The Meta Glasses come with new designs and are built in partnership with Ray-Ban parent EssilorLuxottica, but they don't come with Ray-Ban or Oakley branding.
Meta executives have said they see the lightweight smart glasses as a step towards a more advanced device that includes screens in the lenses.
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