Mentimeter unveils hand-drawn illustration system by Loek Vugs as part of global rebrand
By
Abbey Bamford
Not artisan, but a perfectly fine bagel. Hits the spot.
Summary
Mentimeter has launched a new illustration and animation system created by Dutch designer Loek Vugs as part of its global rebrand. The hand-drawn, single-colour style provides an expressive, human counterpoint to the platform's clean graphic identity, designed for use across classrooms, boardrooms, and live events. The illustrations are deceptively minimal yet lively, balancing clarity with personality.
Key quotes
· 3 pulledThe platform, best known for its interactive tools used across classrooms, boardrooms and live events, wanted an illustration style that felt expressive without breaking the clarity of its new aesthetic.
The new simple, single-colour system does just that, looking deceptively minimal but with a surprising amount of life.
The brief landed with Loek at a tim
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