Apple to raise product prices due to 'unsustainable' global memory shortage, CEO Tim Cook says
By
Kif Leswing
Summary
Apple CEO Tim Cook announced planned price increases on Apple products due to an ongoing global memory shortage, which the company described as "unsustainable." The move is rare for Apple, which typically leverages its market power to control costs. Gartner analyst Ranjit Atwal noted that the crisis is so severe that even Apple cannot shield itself from the impact, highlighting the widespread nature of the memory supply chain disruption.
Source
bskyApple to raise product prices due to 'unsustainable' global memory shortage, CEO Tim Cook sayscnbc.comKey quotes
· 3 pulledEven Apple can't be safe, as much as they have all the expertise and long-term planning, and everything else.
Apple CEO Tim Cook told the Wall Street Journal this week that the iPhone maker plans price increases on its products due to the ongoing memory shortage.
Apple appears poised to take the rare step of increasing prices to deal with what CEO Tim Cook called an 'unsustainable' memory shortage.
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