Meltwater study: LinkedIn ranks as second most-cited source by AI models after YouTube
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Meltwater
Summary
Meltwater's new research analyzing 9.5 million AI citations across 16 B2B categories reveals that LinkedIn is the #2 most-cited source by AI models, behind only YouTube. The study, conducted using Meltwater's GenAI Lens tool, shows that authentic, expert-driven content is becoming a critical driver of B2B brand visibility in AI search results. The findings highlight how AI platforms prioritize real-world expertise and professional content over traditional marketing materials.
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Key quotes
· 3 pulledLinkedIn is the #2 most cited source by AI models, second only to YouTube.
An analysis of 9.5 million AI citations across 16 B2B categories using Meltwater's GenAI Lens reveals the content that AI platforms prioritize.
Authentic, expert-driven content is emerging as a critical driver of B2B brand visibility.
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