How illustrator Craig Boylan built his unique style through the character Baumann
By
Garrick Webster
Toasted just enough. A reliable bake, gently seasoned.
Summary
Liverpool-based illustrator Craig Boylan discusses his journey from graphic design and animation into freelance illustration, focusing on how he developed his unique creative style by creating a character named Baumann. The article explores the challenges illustrators face in finding a distinctive visual language that sets them apart from other artists and AI-generated imagery, and how Boylan's character-driven approach helped him establish a recognizable and playful artistic identity.
Key quotes
· 3 pulledOne of the toughest things about it is finding your own individual style – a recognisable visual language, or a universe, even, that sets you apart.
A look that distinguishes your work from all the other illustrators out there, not to mention the image-making machines that are reshaping the industry.
Sometimes, one clear, well-executed idea can take you a long way.
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