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Japanese Indie Game Meccha Chameleon Sells 10 Million Copies in 16 Days, Built by Two Developers in Two Months With No Marketing

Verity Townsend

2d ago· 4 min readenNews

technology indie games gaming viral success

Summary

Meccha Chameleon, a Japanese indie game developed by just two people in two months, has become a massive hit on Steam, selling over 10 million copies in 16 days with zero marketing spend. The game is a fresh twist on hide and seek where players disguise themselves by spray-painting their bodies to match surroundings. One developer shared behind-the-scenes details on X about the game's surprising viral success and rapid development cycle.

Source

Twitter / XJapanese Indie Game Meccha Chameleon Sells 10 Million Copies in 16 Days, Built by Two Developers in Two Months With No Marketingign.com

Key quotes

· 3 pulled

In just 16 days, the game surpassed over 10 million sales.

Meccha Chameleon is a fresh twist on hide and seek.

One of the developers has spilled some surprising behind-the-scenes details on the making of this breakthrough indie hit.

Snippet from the RSS feed

Launching on June 10, Meccha Chameleon is a Japanese indie game that has exploded in popularity on Steam. In just 16 days, the game surpassed over 10 million sales. Over on X, one of the developers has spilled some surprising behind-the-scenes details on

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