Measuring and Understanding Amplification on Social Media Platforms

Engagement, User Satisfaction, and the Amplification of Divisive Content on Social Media

A new study examines how social media algorithms amplify angry, partisan, and outgroup hostile content contributing to affective polarizatio

Inside the Crowd React Media Study on AI Voices That Divided The Radio Industry

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How social media evolved from friend networks to entertainment feeds — and the growing backlash

Social media platforms used to be about communication between friends. The business model is to increase the time people spend on their apps

Algorithm-proofing

Why the explosion of AI means the end of easy discovery on social media

The Algorithm and the Icon: Why Virality Will Never Be Celebrity

The Evolution of Social Networks into Attention Media Platforms

By Susam Pal on 20 Jan 2026