Broadway Box Office Drops 20% During Fourth of July Week; Rudolph and Hargitay Shows Sell Out
Broadway box office took a significant hit during the Fourth of July holiday week, with total receipts dropping 20% to $29.3 million across 32 productions. The Macy's fireworks display on Saturday night was cited as a major factor in the attendance decline. However, shows starring Maya Rudolph and Mariska Hargitay managed to sell out in their final weeks, bucking the overall downward trend.
Key quotes
Broadway proved little match for fireworks last week, as every one of the 32 productions took the usual Fourth of July holiday hit at the box office.
In all, the total receipts of $29,331,200 were down 20% from the previous week.
All of the shows that remained up and running reported dips, some more significant than others, no doubt a result of Saturday night getting swallowed by Macy's annual fireworks display.
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