Massive Attack CTO Andrew Melchior on digital watermarking as a solution for music industry challenges

Summary

Andrew Melchior, CTO of Massive Attack and founder of Genotone, discusses how the music industry lost its way over the past 30 years and proposes digital watermarking technology as a solution. Drawing from his extensive career — from bringing music to Nokia phones to producing David Bowie's global live broadcast — Melchior explores how music became ubiquitous like water, the challenges of AI-generated content and deepfakes, and how Genotone's watermarking tech could protect artists and ensure fair royalty distribution in the streaming era.

Source

bskyMassive Attack CTO Andrew Melchior on digital watermarking as a solution for music industry challengesthinkbusiness.ie