Marketing hiring at major tech firms drops 36%, far exceeding engineering decline
By
Matt G. Southern
Summary
Marketing hiring at 12 major tech companies has dropped 36%, far outpacing the 11% decline in engineering hiring, according to SignalFire's hiring data. The data suggests tech companies are prioritizing engineering roles over marketing during the current downturn, reflecting a strategic shift in talent allocation.
Source
bskyMarketing hiring at major tech firms drops 36%, far exceeding engineering declinesearchenginejournal.comKey quotes
· 2 pulledSignalFire reports marketing hiring at major tech companies has fallen far more sharply than engineering, based on its hiring data.
Marketing roles have decreased by 36%, while engineering roles have only declined by 11%
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