Mahesh Sawlani joins NewMedia Holding from Big Bang Social as SVP

Mumbai: NewMedia Holding has appointed Mahesh Sawlani as Senior Vice President, NewMedia Holding, and Chief Revenue Officer, OneDigital Entertainment. Sawlani has joined the group from Big Bang Social, the influencer marketing and creator-focused division of Collective Artists Network, where he led revenue, new business, commercial delivery and P&L performance. In his new role, Sawlani will lead commercial strategy, strategic partnerships, revenue growth and business expansion across NewMedia Holding’s portfolio of over 35 brands and businesses. The group said Sawlani will work on accelerating the commercialisation of its ecosystem while it continues to expand through innovation, strategic acquisitions and new ventures globally. Founded over 17 years ago, NewMedia Holding operates across more than 10 locations and houses businesses including OneDigital Entertainment, ODE MENA, OneAxcess, MerchGarage, ZengaTV, Social Nation, Pod.One, Digital2Sports, StudioNMH, Social Nation Events, TorusChain and others. Shabir Momin, Founder, MD and CTO, NewMedia Holding, said, “Mahesh joins us at an important moment in NMH’s journey. We have been patiently building for years an integrated ecosystem across creators, content, technology, AI, blockchain, communities, commerce, entertainment, and monetisation.” He added, “Mahesh understands both the complexity and the opportunity of what we have built. He brings commercial depth, operational excellence, and the ability to commercialise interconnected businesses. I am excited to welcome him to the leadership team.” Abhishek Joshi, Group CEO, NewMedia Holding, said the group had built a foundation across multiple industries, technologies and markets. “The opportunity before us is to unlock the full commercial potential of that foundation while continuing to strengthen and expand the ecosystem. Mahesh’s experience in scaling businesses, building commercial functions, and leading high-performance teams makes him an important addition to our leadership team as we accelerate this next phase,” Joshi said. Sawlani said, “As the creator and fan economy evolves, sustainable growth will increasingly come from connecting content, creators, technology, communities, and commerce into enduring businesses. I am excited to help accelerate that journey by driving strategic revenue growth, building stronger partnerships, unlocking new monetisation opportunities, and creating long-term value across the ecosystem.” Sawlani has more than 17 years of experience across media, digital, telecom, creator economy, intellectual property, business development and technology-led commercial growth.