Apple Doubles MacBook Neo Production to 10 Million Units After Surge in Demand
By
Joe Rossignol
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Summary
Apple's MacBook Neo has seen extraordinary demand since its March launch, leading the company to reportedly double production from 5 million to 10 million units in 2026. CEO Tim Cook described customer response as "off the charts" during an earnings call, and supply chain analyst Ming-Chi Kuo confirmed the production boost. Despite Apple's initial optimism, the company still underestimated the level of consumer enthusiasm for the laptop.
Key quotes
· 2 pulledcustomer response to the MacBook Neo was 'off the charts'
Apple was very optimistic about the MacBook Neo before announcing it, but the company still 'undercalled' the level of enthusiasm
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