Apple's MacBook Neo ships 1.1 million units in first quarter, outpacing MacBook Air and Pro debuts
By
Jagmeet Singh
Hot, fresh, and worth queueing round the block for.
Summary
Apple's MacBook Neo has shipped 1.1 million units in its first quarter on sale (ending March), outperforming the debut quarters of the MacBook Air (M5) and MacBook Pro (M5), which shipped 900,000 and 550,000 units respectively. The strong sales figures from IDC suggest Apple is successfully reaching new customer segments and expanding deeper into the mainstream laptop market, challenging assumptions about the typical Mac buyer.
Key quotes
· 3 pulledApple shipped 1.1 million MacBook Neo units in the quarter ended March, according to data from market intelligence provider IDC
The figure is notable because the Neo was available for only about three months
Apple's MacBook Neo is emerging as an early success story, helping the Cupertino company reach new customers and challenging long-held assumptions about who buys a Mac
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