Sunnei Founders Loris Messina and Simone Rizzo Take the Helm at Moschino

Moschino has appointed Loris Messina and Simone Rizzo, the founders of the Milan-based label Sunnei, as its new co-creative directors. The announcement comes shortly after Adrian Appiolaza's departure after two and a half years leading the brand, according to Vogue.

"The new designers are expected to bring a contemporary creative vision and cultural sensibility to the Italian fashion house."

Messina and Rizzo, known for their work at Sunnei, are stepping into a role that has seen significant turnover in recent years. ELLE reported that the design duo is replacing Appiolaza, who left the brand after a relatively brief tenure.

ELLESunnei’s Loris Messina and Simone Rizzo Are Taking Over Moschino

The appointment signals a shift toward a more collaborative leadership model at Moschino, with the pair expected to inject fresh energy into the label. As Vogue noted, their background at Sunnei suggests a focus on modern aesthetics and cultural relevance.

Industry observers will be watching to see how Messina and Rizzo interpret Moschino's legacy of playful, irreverent fashion. The move underscores the growing trend of brands tapping independent designers to revitalize established houses.