Long Live the Party Girl

Boomers, not Gen Z, are the generation cutting back most on alcohol

New research overturns assumption that abstinent younger drinkers are behind weak demand.

Boomers, not Gen Z, are the generation cutting back most on alcohol

New research overturns assumption that abstinent younger drinkers are behind weak demand

Surprising New Trend: Boomers Now Cutting Alcohol More Than Gen Z

Bye bye BuzzBallz — this is what Gen Z really drink before a night out

The younger generation are rewriting the rules of pre-drinks...

Gen Z's 'romanticizing hangovers' trend: A rebellion against wellness and optimization culture

For young people, flaunting eye bags and bed rotting has become a cheeky rebuttal of body optimization culture

Why staying in sports or clubs may help kids say no to alcohol

A study by a Ph.D. student found that teens who remain engaged in a structured activity were less inclined to drink.