London Creatives Turn Tube Carriage into Skate Lesson for Skate Hub Campaign
By
Abbey Bamford
Crusty in the right places. Worth the chew.
Summary
A London-based creative duo transforms a Tube carriage into a skate lesson for a campaign promoting Skate Hub near Vauxhall station.
Key quotes
· 3 pulledSkateboarding might conjure images of sun-drenched halfpipes or graffiti-splashed underpasses, but not the wobbly carriages of the Victoria Line – until now.
Their new campaign for Skate Hub, an up-and-coming skate academy based five minutes from Vauxhall station, is as unconventional as it is effective.
With sharp insight and a DIY attitude, creatives Diksha (Dee) Yadav and Liz Eisen turned a Tube carriage into a moving skate lesson, launching a campaign for Skate Hub that playfully challenges who...
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