LiveKit's Brand Identity: Designing a Visual System for Real-Time Communication Infrastructure
By
David Airey
Summary
LiveKit, a platform for building real-time video, audio, and data applications (video conferencing, live streaming, robotics, spatial computing), needed a design system that could represent its diverse use cases while establishing a distinct brand identity. The design agency The Collected Works created a brand identity with a digital edge, suited for dark mode environments, acknowledging that even behind-the-scenes infrastructure brands deserve a strong visual presence.
Source
Identity DesignedLiveKit's Brand Identity: Designing a Visual System for Real-Time Communication Infrastructureidentitydesigned.comKey quotes
· 2 pulledJust because its implementation would often be behind-the-scenes doesn't mean the identity of the brand has to hide in the shadows.
We helped them craft something with a bit of a digital edge — something that could live in the dark mode world, but had some real...
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