LinkedIn tests brand kit feature for AI-powered, brand-consistent content creation
By
Andrew Hutchinson
Summary
LinkedIn is quietly rolling out a new brand kit feature that allows marketers to define their brand's core colors, fonts, and voice. These selections are then used by LinkedIn's AI system to generate future promotions and content. Currently available only to selected users, the feature aims to streamline brand-consistent content creation on the platform.
Source
bskyLinkedIn tests brand kit feature for AI-powered, brand-consistent content creationsocialmediatoday.comKey quotes
· 3 pulledLinkedIn has continued to quietly develop its new brand kit feature, which enables marketers to set their core brand colors and fonts, which LinkedIn's system will then use in artificial intelligence generations of future promotions and content.
LinkedIn's brand kit, which is currently only available to selected users, enables marketers to set an official brand color palette, font preferences, and even describe a brand voice.
LinkedIn's system will then be able to use these selections for artificial intelligence-generated content.
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