LinkedIn tests brand kit feature for AI-generated marketing content
By
Andrew Hutchinson
Summary
LinkedIn is quietly rolling out a new "brand kit" feature that allows marketers to define their brand's core colors, fonts, and voice. These selections are then used by LinkedIn's AI system to generate future promotional content and advertisements. The feature is currently only available to a select group of users.
Source
bskyLinkedIn tests brand kit feature for AI-generated marketing contentsocialmediatoday.comKey quotes
· 3 pulledLinkedIn has continued to quietly develop its new brand kit feature, which enables marketers to set their core brand colors and fonts
LinkedIn's brand kit, which is currently only available to selected users, enables marketers to set an official brand color palette, font preferences, and even describe a brand voice
LinkedIn's system will then be able to use these selections for artificial intelligence-generated content
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