LGBTQ+ Consumers Reduce Spending at Target, Walmart, and Amazon Over DEI Rollbacks, HRC Study Finds
By
Grace L.
Summary
New research from the Human Rights Campaign Foundation reveals that 71.5% of LGBTQ+ consumers are buying fewer products from companies they believe have reduced DEI commitments, and 69.4% have refused purchases from those businesses. The brands most affected by reduced spending include Target, Walmart, Amazon, Chick-Fil-A, and Home Depot, while Costco, Apple, Ben & Jerry's, Delta Air Lines, and Kroger are cited as companies LGBTQ+ shoppers continue to support.
Source
bskyLGBTQ+ Consumers Reduce Spending at Target, Walmart, and Amazon Over DEI Rollbacks, HRC Study Findsballeralert.comKey quotes
· 3 pulled71.5% of LGBTQ+ consumers are buying fewer products from companies they believe have reduced diversity and inclusion commitments
69.4% said they have refused purchases from those businesses at least some of the time
LGBTQ+ shoppers are making it clear that corporate silence and DEI rollbacks are not staying inside boardrooms
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