Lévy Gorvy Dayan launches single-work auction strategy with $10m-plus de Kooning sale
By
Melanie Gerlis
Summary
Lévy Gorvy Dayan (LGD) has launched a novel stand-alone auction strategy called LGD Hammer, selling a single Willem de Kooning painting (Milkmaid, 1984) to a select group of bidders with a minimum $10m entry. Gallery co-founder Brett Gorvy frames the move as a response to client needs on both the sell and buy sides, offering an alternative to traditional evening sales where works compete among hundreds of lots. The article explores how this blurs the line between galleries and auction houses, and what it signals about the evolving art market.
Source
Twitter / XLévy Gorvy Dayan launches single-work auction strategy with $10m-plus de Kooning saletheartnewspaper.comKey quotes
· 2 pulledFor the seller, having a stand-alone work rather than be one of the hundreds in the traditional evening sales (plus a few De Koonings), gra...
The project is, says gallery co-founder Brett Gorvy, a response to client needs, both on the sell side and the buy side.
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