Rabbithole's "fragmented beauty" design defines the 2025 Turner Prize identity in Bradford
By
Abbey Bamford
Not artisan, but a perfectly fine bagel. Hits the spot.
Summary
The Turner Prize 2025, hosted for the first time in Bradford, features a visual identity designed by Yorkshire and Glasgow-based studio Rabbithole. The design concept, called "fragmented beauty," embraces imperfection, tactility, and discovery, reflecting both contemporary art's spirit and Bradford's layered character. The visual system rewards closer inspection rather than chasing polish or symmetry.
Key quotes
· 3 pulledThe 2025 Turner Prize identity celebrates what the studio calls 'fragmented beauty' in a design concept that rewards those who take a closer look.
Rather than chasing polish or symmetry, Rabbithole has built a visual system that thrives on...
Rooted in the idea of 'fragmented beauty,' the design embraces imperfection, tactility and discovery to reflect both the spirit of contemporary art and the layered character of its host city, Bradford.
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