Laurie Segall and Paris Hilton Launch TikTok-Based Investigation Into Deepfake Image Creator
By
Brian Steinberg
4d ago· 4 min readenNews
85/100
Golden Brown
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Pulled from the oven just right. Trustworthy, fact-dense, deeply satisfying.
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Summary
Journalist Laurie Segall is launching "Searching for Mr. Deepfakes," a 13-part investigative series debuting on TikTok that aims to find the creator of a website producing non-consensual explicit sexual images of women using deepfake technology. The series, backed by Paris Hilton's media company 11:11 Media, breaks traditional true-crime documentary conventions by releasing short-form content on social media platforms rather than through traditional broadcast formats. The investigation represents a new model for true-crime storytelling that bypasses legacy media structures.
Key quotes
· 2 pulledI love this idea of creating a new playbook for unscripted
Laurie Segall is betting she can build a new model for true-crime investigations, one that doesn't have to rely on documentary structures or the hour-long conventions of broadcast TV.
Laurie Segall, Paris Hilton Launch "Mr. Deepfakes" Investigation That Breaks All The Old Rules of True Crime

