Why Kylie Jenner's endorsement can't fix Meta's creepy smart glasses problem
By
Andi Zeisler
Summary
A critical analysis of Meta's marketing strategy using Kylie Jenner to promote its Ray-Ban Meta smart glasses, particularly targeting women. The article argues that despite the celebrity endorsement and attempts to frame the glasses as fashionable and safe, the product remains fundamentally creepy due to its always-on recording capabilities, privacy concerns, and the broader implications of wearable surveillance technology. The author contends that no amount of celebrity gloss can overcome the inherent discomfort of a device that normalizes constant, surreptitious recording in public and private spaces.
Source
bskyWhy Kylie Jenner's endorsement can't fix Meta's creepy smart glasses problemclck.itKey quotes
· 3 pulledI have watched an ad for Meta's new smart-glasses collaboration with Kylie Jenner at least 7 times today.
Meta recruited a celebrity to make smart glasses feel safe for women. They aren't.
No amount of celebrity gloss can overcome the inherent discomfort of a device that normalizes constant, surreptitious recording.
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