Kylie Jenner's Meta ad can't fix the fundamental creepiness of smart glasses
By
Andi Zeisler
Summary
A critical analysis of Meta's marketing strategy for its Ray-Ban Meta smart glasses, which recruited Kylie Jenner to make the product feel safe and appealing for women. The article argues that despite the celebrity endorsement, the glasses remain fundamentally creepy due to their always-on recording capabilities, privacy concerns, and the broader implications of wearable surveillance technology being normalized through influencer culture. The piece examines how Meta is trying to solve a trust problem with women by using Jenner's feminine, domestic POV aesthetic, but contends that the underlying privacy and consent issues cannot be glossed over by celebrity marketing.
Source
bskyKylie Jenner's Meta ad can't fix the fundamental creepiness of smart glassessalon.comKey quotes
· 5 pulledMeta recruited a celebrity to make smart glasses feel safe for women. They aren't.
The ad is a masterclass in how to make surveillance feel like a lifestyle choice.
No amount of celebrity gloss can obscure the fact that these glasses are designed to record people without their explicit consent.
The problem isn't that women don't trust the glasses — it's that the people around them shouldn't either.
Meta is trying to sell us on a future where we're all being filmed, all the time, and they're using Kylie Jenner's face to make it palatable.
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