Kroger faces growing lawmaker scrutiny over electronic shelf label rollout in 25% of stores
By
Damilola Esebame
Summary
Kroger has implemented electronic shelf labels (ESLs) in nearly one in four of its stores nationwide, allowing the company to change product prices instantly through a centralized computer system. While Kroger claims the technology saves labor hours and allows employees to focus more on customer service, the move has drawn serious scrutiny from federal and state lawmakers, including U.S. Senators, who are raising concerns about potential implications for pricing practices and consumer protection.
Source
bskyKroger faces growing lawmaker scrutiny over electronic shelf label rollout in 25% of storesbit.lyKey quotes
· 3 pulledKroger confirmed that nearly one in four of its stores nationwide now use electronic shelf labels, the Cincinnati Enquirer reported.
The technology allows the company to change the price of any product in seconds through a centralized computer system rather than by hand.
Kroger says the switch will save countless hours of labor and free employees to spend more time helping shoppers in its stores.
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