Keilhauer and Yabu Pushelberg discuss Etta Collection's softer approach to contract seating at NeoCon
By
Dezeen staff
Summary
Furniture brand Keilhauer and design studio Yabu Pushelberg discussed their collaboration on the Etta Collection during a NeoCon panel in Chicago. The collection focuses on translating luxurious, residential-inspired forms into contract seating for healthcare and office environments, representing a "softer approach" to commercial furniture design. The panel featured Keilhauer CEO Mike Keilhauer, creative director Maggie Keilhauer, Yabu Pushelberg founding partner George Yabu, and Dezeen US editor Ben Dreith, hosted in Keilhauer's new showroom at the Merchandise Mart.
Source
DezeenKeilhauer and Yabu Pushelberg discuss Etta Collection's softer approach to contract seating at NeoCondezeen.comKey quotes
· 3 pulledWe wanted to bring a softer approach to contract seating, something that feels more residential and inviting rather than institutional.
The collaboration was about finding that balance between luxury and functionality for spaces like healthcare and offices where people need comfort.
Working with Yabu Pushelberg allowed us to push the boundaries of what contract furniture can look and feel like.
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