JOY! Collective and Farrow & Ball launch hyper-real trompe l'oeil mural campaign across London
By
Abbey Bamford
Lightly browned and well buttered. A solid pick from the rack.
Summary
JOY! Collective has partnered with Farrow & Ball to create a series of hand-painted trompe l'oeil murals across London locations (Wimbledon, Richmond, Battersea, Notting Hill) to launch the brand's new 12-color palette. The hyper-realistic street art blurs the line between art and advertising, transforming public spaces into immersive three-dimensional illusions that celebrate domestic interiors.
Key quotes
· 3 pulledThe installations are part of a new creative campaign by JOY! Collective for Farrow & Ball, marking the launch of the brand's latest palette of 12 colours.
Blurring the line between art and advertising, the series reimagines domestic spaces through large-scale trompe l'oeil murals.
It's a visual illusion technique that makes flat surfaces appear three-dimensional.
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