JioStar Adds Commerce as Third Revenue Stream Beyond Ads and Subscriptions
By
Naman Ramachandran
Fresh out the oven, still warm. Top of the tray.
Summary
JioStar entertainment CEO Kevin Vaz announced at APOS 2026 that the Indian streaming platform is developing commerce as a third revenue stream alongside advertising and subscriptions. He highlighted live integrations with food delivery platforms and branded movie premiere partnerships as early examples. JioHotstar has surpassed 500 million monthly active users, 260 million paid subscriptions, and over one billion app downloads. The move comes as cyclical pressure impacts the Indian ad market.
Key quotes
· 3 pulledJioStar is building commerce into a third revenue stream alongside advertising and subscriptions.
JioHotstar, India's leading streaming service, has surpassed 500 million monthly active users and 260 million paid subscriptions.
JioHotstar now counts more than one billion app downloads.
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